The emergence of a new trend or the evolution of a new technology should cause a marketer to ________
A) change the company's marketing-mix strategy
B) reevaluate the company's marketing-mix strategy
C) identify a new target market for the company's products
D) increase support for the current marketing-mix strategy
E) adopt new methods of measuring the success of the current marketing-mix strategy
B
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ShipNow requires every new store salesperson to ride along on deliveries with drivers for two weeks before beginning the sales course necessary to be able to have contact with customers. What is the most likely purpose of the ride-alongs?
A) to enable the salesperson to empathize with drivers B) to assign a mentor to provide support to the salesperson C) to help the driver with deliveries during the rushed holiday season D) to give the salesperson in-depth knowledge of the delivery process E) to provide a trial period to determine if the salesperson will be a good employee
Repatriating an individual after an international assignment should include reentry training, job placement, a show of appreciation, and possibly ______.
A. mentoring assistance B. a pay raise C. a new international assignment D. counseling
Answer the following statements true (T) or false (F)
1. Friends of the Earth is the oldest and largest environmental group in the United States. 2. Research conducted by Stanwick and Stanwick found that firms in the “middle of the pack” financially had the highest levels of environmentally committment. 3. In the US two key accounting rules, “FAS 5—Accounting for Contingencies” and “FIN 14—Reasonable Estimation of Loss,” provide appropriate disclosures about their environmental liabilities. 4. Environmental justice can be defined as the systematic equal allocation of environmental benefits and burdens. 5. To view sustainability from a global perspective, it must be recognized that countries in different stages of development regard sustainability with different priorities.
A statement of cash flows indicates the sources and uses of a firm's cash during a period
Indicate whether the statement is true or false