Annabelle's company makes pottery. She would like to expand her business and is looking for ideas. Which of the following would you advise her to do?
A. Think outside the box; go into a completely different line of products.
B. Pursue innovation that customers will perceive as adding excitement to their lives.
C. Base innovative efforts on her experience.
D. Focus on products or services offered by her largest competitors.
Answer: C
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