Based upon the contents of the PUBLISHER table, which of the following is not a valid SQL statement?

a. SELECT name, phone FROM publisher
b. SELECT FROM publisher;
c. SELECT name, contact FROM publisher/
d. SELECT FROM publisher;


.D

Business

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Systems, contingency, and quality-management viewpoints are part of the ________ perspective.   

A. behavioral B. scientific C. historical D. quantitative E. contemporary

Business

Market planning is followed by the ________, which details how the plan will be carried out, outlining the day-to-day execution

A) operational plan B) time line C) SWOT analysis D) strategic plan E) marketing metric

Business

All gerunds end in ______.?

A) ?ier B) ?ing C) ed D) ?est

Business

What does a “persona” of a target customer not contain?

a. The customer’s demographic information, either consumer or business related b. The design of your own product or service for the customer c. The customer’s core needs, values, and beliefs d. The customer’s purchase preferences

Business