General cognitive ability is similar to which of the five leadership traits in this text?
A. sociability
B. dominance
C. extraversion
D. intelligence
D. intelligence
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If 75% of consumers are aware of Ace Motors' newly launched line of hybrid cars called the Opus, and 45% of that group likes the product's benefit, and 44% of that group finds the price acceptable, and 51% of that group intends to buy the product in
their local market, and 75% of that group actually purchase the product from Ace Motors and its dealers, then the market share index for the Opus is ________. A) 1.2% B) 3.6% C) 5.7% D) 7.5% E) 12.9%
Describe total quality management, and list at least three of the four components of it that are used by organizations to implement it.
What will be an ideal response?
A report analyzing the potential market for a proposed product is an example of a feasibility report
Indicate whether the statement is true or false
One of the most common measures in advertising is cost per thousand impressions (CPM). The CPM is calculated as follows:
A. CPM = (Advertising cost ($) ÷ Audience size) × 100. B. CPM = (Total profit ($) ÷ Audience size) × 100. C. CPM = (Total revenue ($) ÷ Audience size) × 1,000. D. CPM = (Total revenue ($) ÷ Audience size) × 1,000,000. E. CPM = (Advertising cost ($) ÷ Audience size) × 1,000.