In which of the following cases is the predominant purpose the sale of goods?
A. Juanita goes to her dentist to have a cavity filled; while there, she buys a tube of whitening toothpaste the dentist sells at the front desk.
B. Anderson makes an appointment with his stockbroker to purchase 100 shares of Microsoft stock.
C. Millicent purchases ten bags of gravel from a landscaping company; an employee carries them to her truck and loads them for her.
D. Thomas purchases a membership to a health club; his membership entitles him to a free bottle of water with every visit.
Answer: C
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WD40 offers a Smart Straw version of its popular multipurpose lubricant with a built-in straw that pops up for use. This is an example of which of the following main strategies for growing the core of the business?
A) Make the core of the brand as distinctive as possible. B) Drive distribution through both existing and new channels. C) Offer the core product in new formats or versions. D) Increase costs and revenue. E) Expand to another geographic region.
Manufacturing cycle efficiency is a measure of
a. bottlenecks. b. effectiveness. c. efficiency. d. quality.
Service-positioning matrix is a model that describes the alignmentof process choice with the characteristics of the manufacturedgood
Indicate whether the statement is true or false