_______ is the level of measurement where outcomes are based on some underlying continuum that also contains a true or absolute zero.
a.Ratio
b.Interval
c.Ordinal
d.Nominal
ANS:A
You might also like to view...
When comparing itself to its competitors, Hidden Valley describes its Ranch dressing as the original. This is the ________ the manufacturer has selected for the product
A) marketing mix B) market segment C) market position D) marketing concept E) value chain
As Georgina enters Audio Jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. She answers that she didn't know that this type of app for cars was available. Based on this information, she is now in what stage of the product adoption process for this item?
A. Awareness B. Interest C. Evaluation D. Trial E. Adoption
If you are a risk-averse investor, which one should you choose?
You are going to invest all of your funds in one of three projects with the following distribution of possible returns: Project 1 Project 2 Standard Deviation 12% Standard Deviation 19.5% Probability Return Probability Return 50% Chance 20% 30% Chance 30% 50% Chance -4% 40% Chance 10% 30% Chance -20% Project 3 Standard Deviation 12% Probability Return 10% Chance 30% 40% Chance 15% 40% Chance 10% 10% Chance -21% A) Project 1 B) Project 2 C) Project 3
Which e-commerce business model used in procurement and sourcing has a seller-operated service that consists of a number of electronic catalogs from suppliers within a market
a. Sell-side system b. Electronic marketplace c. Buy-side systems d. Online trading community e. None of the above