When comparing itself to its competitors, Hidden Valley describes its Ranch dressing as the original. This is the ________ the manufacturer has selected for the product
A) marketing mix
B) market segment
C) market position
D) marketing concept
E) value chain
C
You might also like to view...
The affect referral model of evaluating alternatives best fits with high involvement purchase situations
Indicate whether the statement is true or false
Which of the following would most likely improve coordination between marketing and sales?
A) Salespeople should directly participate in the development of new products. B) Salespeople should participate in marketing planning sessions by sharing firsthand customer knowledge. C) The sales force should strategize promotional strategies and be the primary decision makers about marketing. D) Marketing managers should field test new promotion strategies before the sales team. E) The marketing and the sales departments should conduct annual job rotations.
The key difference between the binomial and hypergeometric distribution is that, with the hypergeometric distribution the
A. probability of success must be less than 0.5. B. probability of success changes from trial to trial. C. trials are independent of each other. D. random variable is continuous.
Stored procedures and functions are saved in an Oracle11g application or library on the client-side.
Answer the following statement true (T) or false (F)