Which of the following questions considered by markets is closely associated with promotion?
a. How can we use social media to increase our products sales?
b. Should we increase the prices of our products?
c. What should the packaging of our products look like?
d. How can we improve our product quality?
ANSWER: a
Promotion includes advertising, public relations, sales promotion, and personal selling. Promotion's role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, and reminding them of the benefits of an organization or a product.
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Holmes Manufacturing Inc had the following purchases budgeted for the last six months of 2013: July $60,000 August 45,000 September 52,000 October 60,000 November 80,000 December 85,000 Holmes pays one-half of a month's purchases in the month of purchase and the remainder in the following month. What are expected total cash disbursements for the last quarter of 2013?
A) $112,500 B) $225,000 C) $182,500 D) $208,500
Which of the following is TRUE regarding the steps to reducing setup times?
A) The first step involves performing as much setup preparation as possible while the process/machine is operating. B) The cycle of steps is repeated until setup time is reduced to under a minute. C) The standardization of both tooling and work procedures is advantageous to setup time reduction. D) Move material closer and improve material handling are done before operator training. E) All of the above are true.
While excess capacity can be costly, it can be a part of a sensible plan for preventing lost sales if demand suddenly picks up.
Answer the following statement true (T) or false (F)
The government of Lenzerbia, a country in South Asia, monitors its inflation rate using an index that measures change over time in the prices that businesses pay to each other for goods and services. In this scenario, the Lenzerbian government most likely uses the _____ to evaluate inflation.
A. prices received index B. consumer price index C. cost-of-living index D. producer price index