You should use a 100% confidence level when …
a. you want to provide the most conservative estimate of the parameter
b. you want to provide the most representative estimate of the parameter
c. you want to provide the most accurate estimate of the parameter
d. none of the above; never
d. none of the above; never
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An e-mail newsletter can help:
A) early adopters of new products B) move individuals from conviction to an actual purchase C) create brand awareness and drive traffic to the website D) develop product knowledge and liking for a particular brand
Apollo Couriers, a company providing international express mail services, has a proactive customer communications team
The primary job of this team is to identify situations that led to customer dissatisfaction, and then provide quick remedies to fix the problems. To a great extent, this has helped Apollo in winning customer loyalty. In this instance, Apollo has benefitted from ________. A) product differentiation B) good service recovery C) multibranding D) place marketing E) co-branding
When a firm adopts a just-in-time operating environment,
A) new, more efficient machinery and equipment must be purchased and installed in the original layout. B) machinery and equipment are moved into small autonomous production lines called manufacturing cells. C) new machinery and equipment must be purchased from franchised JIT dealers. D) employees are retrained on different equipment but the plant layout generally stays unchanged.
Individual performance-related pay has been accused of undermining attempts to develop which of the following behaviours:
a. good attendance b. loyalty c. cooperation d. competition