Jupiter Steel is the chief provider of metals to Greystone Motors. Greystone Motors has two models of cars — one for commercial and regular consumers and another for professional car racing teams

Greystone Motors has designated dealers to sell its commercial cars to consumers, while racing cars are sold directly to the racing teams. In such a distribution channel, which of the following would be considered a horizontal conflict?
A) a conflict between Jupiter Steel and Greystone Motors
B) a conflict between Jupiter Steel and Greystone dealers
C) a conflict between two Greystone Motors car dealerships
D) a conflict between a Greystone Motors car dealership and a racing team
E) a conflict between Greystone Motors and its car dealerships


C

Business

You might also like to view...

During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called ________

A) target markets B) capital markets C) tertiary markets D) demographic markets E) developing markets

Business

Explain what advantages a company might see in using an intranet

What will be an ideal response?

Business

What four elements determine the value of average outgoing quality?

What will be an ideal response?

Business

Which of the following statements about locating facilities in the service sector is BEST?

A) The factors that apply to manufacturing firms often also apply to service facilities, but the impact of the location on sales and customer satisfaction is an important addition. B) Management should avoid locating facilities where competitors are already well established, as illustrated by new car showrooms. C) Creating a critical mass is a strategy that avoids locating near competing firms. D) "Site specific" factors are the main reason for locating warehousing and distribution operations near the customer.

Business