Expectations, relationships, beliefs, body language, and roles are all examples of _______________ components of culture.
a. Competing
b. Unobservable
c. Observable
d. Adhocracy
b. Unobservable
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Prototypes are beneficial because they help us to ______.
a. put people in boxes and label them in particular ways b. develop high expectations for the people in our lives c. act in particular ways in certain contexts d. make sense of new experiences
When customers cannot discriminate among products, they consider the products to be similar, and the main determinant of which product is purchased is:
A) their quality. B) product recall. C) their USP. D) their relative price.
Creating and updating the marketing plan is the responsibility of ________
A) the portfolio manager B) top management C) the marketing department D) the finance department E) the public relations agency
Which of the following can lead a work group to become a real team?
A. a strong goal B. performance challenge C. individualized accountability D. segregated effort