Once the firm decides on the regions where facilities would be located (in Phase III), it must then ______.
A. determine the configuration of regional facilities
B. identify any internal constraints on its available capital
C. identify potential sites within each region for setting up these facilities
D. determine if the firm’s future growth can be accomplished with its existing facilities
C. identify potential sites within each region for setting up these facilities
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Marketers monitor the technological environment. How can changes in technology impact marketing communication strategy? Provide at least two examples
What will be an ideal response?
Business marketers have a broader customer base and a larger number of buyers compared to consumer marketers
Indicate whether the statement is true or false
Tubaugh Corporation has two major business segments--East and West. In December, the East business segment had sales revenues of $690,000, variable expenses of $352,000, and traceable fixed expenses of $104,000. During the same month, the West business segment had sales revenues of $140,000, variable expenses of $56,000, and traceable fixed expenses of $24,000. The common fixed expenses totaled $162,000 and were allocated as follows: $89,000 to the East business segment and $73,000 to the West business segment. The contribution margin of the West business segment is:
A. $84,000 B. $145,000 C. $422,000 D. $234,000
Which of the following is NOT one of the universal functions of marketing?
A. buying B. standardization C. production D. transporting E. financing