Which of the following is part of defining the sales goal of a company?
Indicate whether the statement is true or false
a. True
b. False
ANSWER: a
Assigning quotas to salespeople is part of defining the sales goal of a company. A quota is a statement of the salesperson's sales goals, usually based on sales volume.
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Support department X uses 10% of support department Y's services. The cost equation for department X would be X = .10(Y)
Indicate whether the statement is true or false
For high-involvement purchases, consumers typically do all of the following EXCEPT:
A. participate in word-of-mouth communication. B. evaluate a single product attribute, such as price. C. consider many brands. D. spend considerable time evaluating criteria for the consideration set. E. use both internal and external sources in information search.
When a large number of individuals, using the same measurement method, demonstrate that a high degree of consensus can be secured among independent measurers, then the result exhibits the characteristic of
a. verifiability. b. neutrality. c. relevance. d. reliability.
Explain what a fully-focused and a market-focused strategy are and discuss the opportunities and risks inherent in selecting each strategy
What will be an ideal response?