Identify the four types of ceremonial speech
What will be an ideal response?
speeches of greeting, speeches of tribute, commemorative celebrations, and speeches marking
awards
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Which of the following statements best describes the results of an Edelman study on the role of social purpose in purchasing decisions?
a. Brand loyalty is increasing. b. Consumers are buying and advocating for purposeful brands. c. Supporting a good cause is important. d. Consumers base purchasing decisions more on perceived value than on a company’s social involvement.
Controlling excess tension, focusing on the topic and audience feedback, remembering that you
are not alone, and projecting a positive attitude are all techniques for combating speech anxiety. Indicate whether the statement is true or false
What compliance-gaining strategy is being used when someone makes an appeal based on a relationship with that person?
a. Activation of impersonal commitments b. Activation of personal commitments c. Rewarding activities d. Expertise activities
One reason for the importance of studying intercultural communication is our increasing exposure to people of other cultures.
Answer the following statement true (T) or false (F)