A ________ is a long-term strategy with a 3- to 5-year time horizon and specific performance objectives
A) tactical marketing plan
B) workhorse plan
C) marketing mix strategy
D) vertical integration strategy
E) strategic market plan
E
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In a lease contract, the party who legally owns the asset is the
a. lessor b. lessee c. banker d. operator
In most states, the statute of frauds makes oral contracts that come within its provisions ________.
A. illegal B. void C. valid D. unenforceable
In a manufacturing firm, employees use time cards and job tickets. Which of the following statements is not correct?
a. Job tickets are prepared by employees for each job worked on, so an employee may have more that one job ticket on a given day. b. An individual employee will have only one time card. c. The time reported on job tickets should reconcile with the time reported on time cards. d. Paychecks should be prepared from the job tickets.
Which of the following is NOT among the ethical values identified in the American Marketing Association's Ethical Norms and Values for Marketers?
A. transparency B. responsibility C. equality D. citizenship E. honesty