Which of the following is NOT among the ethical values identified in the American Marketing Association's Ethical Norms and Values for Marketers?
A. transparency
B. responsibility
C. equality
D. citizenship
E. honesty
Answer: C
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Which is an advantage of the derived approach to collecting perception data?
A) Respondents make similarity judgments using their own criteria, as they would under normal circumstances. B) It is easy to identify respondents with homogeneous perceptions. C) The researcher does not have to identify a set of salient attributes. D) Both A and C are advantages.
All of the following are true about click fraud except:
a. Click fraud occurs when a company maliciously clicks on a competitor's sponsored ad to exhaust the competitor's budget b. Click fraud occurs when a website owner clicks on a contextual ad on one of its own pages repeatedly c. No solution exists to prevent click fraud d. Search engines provide credit to advertisers when this is detected e. None of the above
Trade fixtures are treated as personal, not real, property because of a presumption that neither party intends such fixtures to become a permanent part of the realty
Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
6. During the idea generation process, it’s best not to consider ideas that are impractical, overly obvious, wild, or even silly. 7. History shows that inventions are often created by more than one individual over a long period of time and are often improvements on existing products. 8. The finding approach views decisions as risky. 9. The finding approach to idea generation assumes that opportunities already exist independent of an entrepreneur. 10. In the building approach, opportunities are found, not created.