What is the primary benefit of a fact sheet for the recipient?

a. summarizes the 5 Ws and H
b. serves as a concise, clear reference tool
c. replaces the news release
d. supports the news release


b. serves as a concise, clear reference tool

Communication & Mass Media

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If the teacher describes a child with a serious behavior problem as "energetic," he is using

A. a precise term. B. a euphemism. C. jargon. D. marking.

Communication & Mass Media

________________-based graphics are those in which text is the major graphic element

Fill in the blank(s) with correct word

Communication & Mass Media

If you want your audience to stop eating meat, your persuasive goal is to actuate

Indicate whether the statement is true or false

Communication & Mass Media

The ______ of the advertisement is key to understanding how it will attempt to persuade you and the underlying values associated with those attempts.

A. cost B. source C. information D. persuasion

Communication & Mass Media