The ______ of the advertisement is key to understanding how it will attempt to persuade you and the underlying values associated with those attempts.

A. cost
B. source
C. information
D. persuasion


B. source

Communication & Mass Media

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Which of the following would be an appropriate goal for survey research?

A) if you want to collect stories or examples B) need justification for the information people are providing C) if you need a large sample for generalization D) have reason to believe people will not respond in an honest manner E) have little to no budget

Communication & Mass Media

When using objects, the book recommends

A. using many objects throughout your presentation. B. using live objects for an element of surprise. C. using small objects and passing them around the room. D. using objects that are large enough to be seen by the audience.

Communication & Mass Media

Spatial patterns organize information by their location or direction

Indicate whether the statement is true or false

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. In Russia, politics have been not been known to negatively influence foreign brands. 2. Russian consumers flock to global brands over national brands. 3. Brazil is currently the third largest ad market in the world.

Communication & Mass Media