Which element of the marketing mix is demonstrated when Mars, Inc. has a sale on M&MS brand candies?
A. promotion
B. price
C. production
D. product
E. place
Answer: B
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Predatory pricing is the practice of setting prices below cost for the purpose of eliminating unsold merchandise
Indicate whether the statement is true or false
Select the statement that might represent a valid objection to worker participation in management decisions.
A. Any attempt to involve employees in decision making will be inefficient. B. Substantial conflicts that exist between the interests of the firm and the interests of the employees are more likely to occur than similar conflicts between the interests of managers and the interests of the firm. C. Private owners have property rights that include the right to manage and direct the business. D. Workers lack the expertise and knowledge to manage a business.
If the retail inventory method is used, inventory figures can be provided for interim statements without the necessity of taking a physical inventory
Indicate whether the statement is true or false
Which of the following pricing objectives does an organization adopt when it sets the price of its
products high in order to indicate product superiority? A) product-quality leadership pricing objective B) market skimming pricing objective C) market share maximization pricing objective D) profit maximization pricing objective