Explain why eliminating adverbs and adjectives is a preferred style in broadcast news writing. Give one example of a news headline that is adverb and adjective heavy versus this same headline that is not.
What will be an ideal response?
Answers vary.
Communication & Mass Media
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Public relations instructor and consultant Don Bates maintains that everything written for PR purposes must include what element?
a. 5 Ws and H b. compelling headline of 20 letters or less c. concrete call to action d. boilerplate
Communication & Mass Media
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Communication & Mass Media