The dispersion of forecast errors is measured by both MAD and MSE, which behave differently in the way they emphasize errors. ________ gives larger weight to errors and ________ gives smaller weight to errors
Fill in the blanks with correct word
MSE, MAD
You might also like to view...
This type of language is used when communicating with classmates, coworkers, family, and friends
A) informal B) formal C) of?cial D) ceremonial
In 2015, Zappos had ______ applications for 250 job openings.
a. more than 1,000 b. about 10,000 c. a little less than 100,000 d. more than 250,000
Which of the following is a true statement about the steps in the marketing research process?
A) The research design should be determined before the problem is defined. B) The last step is to analyze and interpret the data. C) The first step is selecting a method of data collection. D) The first step is defining the research problem. E) The data must be collected before the sample can be designed.
To compare the relative cost-effectiveness of different media and of spots run on different vehicles in the same medium, media planners use ________
A) cost per thousand (CPM) B) reach C) impressions D) gross rating points (GRPs) E) attitudinal measures