Which of the following is a true statement about the steps in the marketing research process?
A) The research design should be determined before the problem is defined.
B) The last step is to analyze and interpret the data.
C) The first step is selecting a method of data collection.
D) The first step is defining the research problem.
E) The data must be collected before the sample can be designed.
D
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When consumers begin to think of an advertisement as old or stale, the concept being illustrated is:
A) a sales-response curve B) wear out effects C) decay effects D) carryover effects
All of the following are control risks associated with the distributed data processing structure except
a. lack of separation of duties b. system incompatibilities c. system interdependency d. lack of documentation standards
The City of Monroe enters into an oral contract with Allied Construction Co to pave a gravel
road. The gravel road passes in front of John's home. Once the road is paved, John's home would increase significantly in value. Allied fails to pave the gravel road. If John sued Allied for breach of contract, then: A) John would not prevail, because John is only an incidental third-party beneficiary. B) John would prevail, because John is an intended third-party beneficiary. C) John would prevail, because he is a party to the contract and has privity. D) John would not prevail, because the Statute of Frauds applies.
A company is most likely to utilize the specific identification method if its inventory consists of:
A. A relatively small number of products. B. Unique products. C. Very expensive products. D. All of the other answers are reasons to utilize the specific identification method.