For the Christmas season, a major toy retailer decided to donate to Angel Tree, an organization that provides gifts to the families of those who are incarcerated. The retailer claimed that it would donate 10% of the proceeds of all toys sold in the month of December to the Angel Tree organization. This is an example of
A. economic responsibility.
B. consumerism.
C. ethical responsibility.
D. strategic philanthropy.
E. cause-related marketing.
Answer: E
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