Term used to identify a commercial presented on air live by a radio personality without having a script:

A. recorded B. fact sheet read C. ad-libbed D. free verse E. improv


C. ad-libbed

Communication & Mass Media

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Soft news is designed to satisfy audience information wants, not needs

Indicate whether this statement is true or false.

Communication & Mass Media

In developing her speech on scuba diving, Rachael is trying to decide whether or not to tell the audience in her introduction that she has been a diver since she was a freshman in high school. She wonders if this will help or hurt her credibility

What textbook advice applies here? a. Rachael should avoid describing her experience because she will appear to be speaker-centered and not audience-centered. b. Rachael should give a brief, credibility-building explanation of her experience with the topic. c. Rachael should avoid referencing her personal experience with the topic because it will make her appear boastful and actually detract from her credibility. d. For the sake of suspense, Rachael should wait until her conclusion to describe her diving experience.

Communication & Mass Media

Adolescents who regularly lie are more likely to

a. self-disclose family secrets. b. spend more than five hours each day talking to "friends" on Facebook or MySpace. c. have emotional problems such as stress, depression, and low self-esteem. d. have extraverted personality types.

Communication & Mass Media

According to the text, listeners who lack motivation tend to:

a) turn off rather than listen to dull content. b) turn off when faced with uninspired delivery. c) avoid taking notes. d) all of these answers are correct.

Communication & Mass Media