The specific purpose--”Nuclear power plants, pro or con?”-- is poor because it

a. does not include the topic
b. does not include the general purpose
c. is not phrased as a declarative sentence
d. a and c
e. b and c


Answer: e,

Communication & Mass Media

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The burning of fossil fuels has caused concentrations of ____________ to increase significantly in our atmosphere.  

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

According to media richness theorists, the choice of a communication medium is based on

A. the ambiguity of the task B. the richness of the medium C. information received from the social environment D. all of the above E. a and b

Communication & Mass Media

A toast both honors and makes fun of the person being honored

Indicate whether the statement is true or false

Communication & Mass Media

Agenda Setting Theory is associated with the ________ communication context.

A. small group B. public/rhetorical C. intrapersonal D. mass/media

Communication & Mass Media