The political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how
A. the country's stocks are performing on the stock exchange.
B. its citizens budget their money.
C. long a favorable or unfavorable climate will last.
D. its population ranks in size compared to other countries.
E. it conducts its macrofinancing.
Answer: C
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In 2007, Apple first introduced to its customers the iPhone, which combined a cellular telephone, a camera, and Internet access. By doing this, the company had pursued a(n) ________ growth strategy.
A. market penetration B. customer excellence C. operational excellence D. product development E. market development
Using several types of transportation for the same shipment is known as ________ transportation.
Fill in the blank(s) with the appropriate word(s).
Many American companies now maintain better contact with suppliers through EDI. EDI stands for:
a. Educational Data Inventory b. Electronic Digital Inventory c. Electronic Data Inventory d. Electronic Digital Interchange e. Electronic Data Interchange
Germany recently purchased specialized software from the United States. In terms of the software, the United States is _____ it, and Germany is _____ it.
a. importing, exporting b. exporting, exporting c. importing, purchasing d. exporting, importing e. licensing, purchasing