Sociologists refer to the process consuming media content and actively interpreting and constructing meaning from that content as ______.

A. social construction of reality
B. active interpretation
C. constructive reality
D. consumption analysis


A. social construction of reality

Communication & Mass Media

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Which is, according to the textbook, NOT usually seen as an aim of informative speeches?

A) to clarify B) to change behavior C) to enlighten D) to define a concept

Communication & Mass Media

If you think the sun will rise in the east in the morning, you hold a(n)______ about the sun based on what you perceive to be true or false

a. value b. attitude c. feeling d. belief

Communication & Mass Media

Historically, some of the earliest consumers of new __________ were individuals who were seeking to improve job performance, work more efficiently, and advance within the organization

Fill in the blank with correct word

Communication & Mass Media

Discuss oral style in detail. What are some ways that the author suggests using words to support oral style in effective presentations?

What will be an ideal response?

Communication & Mass Media