You can use the content of persuasive appeal to 

A. fulfill the goal of influencing the listeners in a predetermined direction.
B. use fallacies to prove message claims even if they are distorted.
C. include vague quantities.
D. ignore source credibility.


A. fulfill the goal of influencing the listeners in a predetermined direction.

Communication & Mass Media

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When we are speaking and want to continue speaking we use which of the following signals?

a. turn maintaining b. turn requesting c. turn denying d. turn yielding

Communication & Mass Media

Explain why it is imperative to begin a presentation with a strong introduction. What could happen if one didn't start with an introduction and began with the body of the speech?

What will be an ideal response?

Communication & Mass Media

A speech on the topic “a college education is important” presented to a speech

class would be too overworked and familiar. Indicate whether the statement is true or false.

Communication & Mass Media

Gross rating points (GRPs) are found by doing which of the following?

a) Contacting the Federal Communication Commission b) Multiplying a station's reach by its average frequency c) Searching databases of one of the many reputable GRP firms d) GRPs are promotional hyperbole, with no standard way of finding them

Communication & Mass Media