Which term is defined as the pattern of collective character, behavioral, temperamental, emotional, and mental traits of a person?

A. personality
B. character
C. attitude
D. aptitude


Answer: A

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Which of the following is true about customer relationship marketing?

A) It is more focused on what happens before a customer is acquired. B) It aims to develop a short-term customer relationship to lower the cost of marketing. C) It has the same meaning as customer relationship management. D) It is a high-level program for developing ongoing individualized relationships with certain customers when both company and customer value are very high. E) It is a range of one-on-one relationship marketing programs based on the level of company and customer value.

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The best graphics are those that ______________________

a. rapidly and effectively communicate their central ideas b. use at least four colors and are printed in high resolution c. readers make an emotional connection with d. remind readers of other graphics

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Lori and Dan own a small restaurant as partners. Dan works several hours a day cooking, waiting on tables, doing the books, and so forth. Dan believes he is entitled to be paid at least a standard wage for all his work since, at the present time, the part-time kitchen helpers earn more than he does! Lori claims Dan is not entitled to anything other than one-half the net profits. Is Lori right?

a. Yes. The UPA states a partner may not collect a "wage" from the partnership business under any circumstances. b. Yes, if there is no agreement between Lori and Dan allowing for either of them to be paid wages for work done at the restaurant. c. No. Dan may collect only minimum wage, as required by federal law. d. No. Dan may collect a fair wage for the work he has performed.

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L & M loaned Joan $400 so that she could buy her textbooks for the current semester. L & M's terms for repayment of the loan (including interest) are $200 in two months, $200 in four months, and another $100 at the end of the fifth month. The legal maximum rate of interest on this type of loan is six percent per annum. L & M's loan is usurious

a. True b. False Indicate whether the statement is true or false

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