The BCG matrix is a means of evaluating strategic business units on the basis of their
A. business costs and share of the market.
B. differentiation and profitability.
C. business growth rates and share of the market.
D. BCG ratio.
E. product quality and profitability.
C. business growth rates and share of the market.
The BCG matrix is a means of evaluating strategic business units on the basis of (1) their business growth rates and (2) their share of the market.
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Which of the following is a form of earned media for marketing communication messages?
A) experts providing product reviews B) celebrities endorsing products C) social network discussions about products D) company salespeople contacting target buyers E) sponsored advertisements promoting products
The key for planners to remember is that the ______ perceives the wait.
a. guest b. employee c. manager d. organization
How does modern media and technology affect a marketer's understanding of public feedback during a crisis?
A) downplaying a marketing crisis through the limitations of minor media outlets B) making the feelings of the majority and the minority unclear to marketers C) defending firms from unwarranted rumors through media mentions D) using word-of-mouth to stifle the spread of false information E) reflecting consumer marketing trends and connector influence
Good Health & Life Insurance Corporation suffers a security breach in its computer network. Before the company discovers the breach, the perpetrator obtains corporate financial records and other confidential data, including marketing plans. Is this a crime? If so, what are its elements? What steps might Good Health & Life take to ensure that going forward only authorized users access the data on its computers? Whose efforts¾those of the federal government or Good Health & Life¾are most important in securing the company's computer infrastructure and why?
What will be an ideal response?