How does modern media and technology affect a marketer's understanding of public feedback during a crisis?
A) downplaying a marketing crisis through the limitations of minor media outlets
B) making the feelings of the majority and the minority unclear to marketers
C) defending firms from unwarranted rumors through media mentions
D) using word-of-mouth to stifle the spread of false information
E) reflecting consumer marketing trends and connector influence
B
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Calculate the net marketing contribution variance, if the actual net marketing contribution and net marketing contribution estimated in the plan are $450,000 and $900,000, respectively. The actual percentage of market share is 25%
A) $450,000 B) $11,250 C) -$450,000 D) -$11,250 E) $225,000
Technologies that allow people to share files, review message threads, and work on documents simultaneously are known as what?
A) Virtual offices B) Shared workspace C) Cloud computing D) Social intranets E) Collaboration platforms
In dedicated hosting the host dedicates a server to the client, and the client can fully control the content on the server's disks.
Answer the following statement true (T) or false (F)
One consideration in path–goal theory is that the leader’s behavior affects follower motivations to assure the leader will provide ______.
A. the rewards that are valued B. barriers to effectiveness C. instrumentalities D. socialization opportunities