Which of the following is NOT a principle developed by Arthur W. Page for successful corporate public relations?
A) to create a system that draws questions and criticism from employees and outside publics up through the organization to management
B) to make sure that management softens bad news, especially for employees, stockholders, and community members
C) to prepare "contact employees" with knowledge needed to be reasonable and polite with the public
D) to create a system that informs all employees about an organization's policies and practices
B
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Dick's Sporting Goods offers its customers the opportunity to sign up for a Scorecard which allows them to earn points on purchases. After a certain number of points are earned, the customer receives a cash award. In addition, the Scorecard entitles customers to member-only savings. This is an example of a ________ program.
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