Dick's Sporting Goods offers its customers the opportunity to sign up for a Scorecard which allows them to earn points on purchases. After a certain number of points are earned, the customer receives a cash award. In addition, the Scorecard entitles customers to member-only savings. This is an example of a ________ program.
Fill in the blank(s) with the appropriate word(s).
loyalty
Loyalty programs allow consumers to accumulate points or other benefits for doing business with the same company.
You might also like to view...
The manager of a computer service center knows that quick service is the top priority for customers. Accordingly, the employees are encouraged to solve customer difficulties fast, but there is no set time period for service delivery
Which gap could cause unsuccessful service delivery in this situation?
The owners share ownership in commingled goods in proportion to the amount of goods contributed by each owner
Indicate whether the statement is true or false
The 50th percentile female is 62.9 inches tall and should have a chair:
A) 15.7 inches high. B) 16.7 inches high. C) 17.7 inches high. D) 18.7 inches high. E) none of the above
Having recording biases and collecting only descriptive information are two of the primary drawbacks to
A. statistical interpretation. B. mail surveys. C. observation. D. personal interviews. E. experimentation.