Describe the nature of tactics with regard to messages and audiences.
What will be an ideal response?
Tactics reflect the narrow audiences and focused messages that serve as the
building blocks of successful campaigns.
Communication & Mass Media
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Which of the following is NOT among the six ethical perspectives on persuasion discussed in this chapter?
a. sociological b. political c. legal d. situational
Communication & Mass Media
AT&T effectively monopolized local and long-distance telephone service until 1984
a. True. b. False.
Communication & Mass Media
Which of the following is not a criterion used to determine whether or not a contest is a lottery?
a. chance
b. privilege c. prize d. consideration e. none of the above
Communication & Mass Media
The greatest Roman orator is considered to be:
a. Rene Descartes b. Draco c. Marcus Tullius Cicero d. St. Augustine
Communication & Mass Media