Which of the following does NOT apply to persuasive speaking?

a. Speakers and listeners interact.
b. It is motivational and artistic.
c. It is incremental and gradual.
d. Persuasive speaking takes longer than informative speaking.
e. All of these answers apply to persuasive speaking.


Answer: d. Persuasive speaking takes longer than informative speaking.

Communication & Mass Media

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Who was the German scholar whose media studies resulted in the cumulative effects theory that says the media may not have immediate effects, but their effects over time are profound?

A) Herbert Schiller B) Don Shaw C) Elisabeth Noelle-Neumann D) Max Ernst

Communication & Mass Media

Anna listens to the country songs on her iTunes playlist purely for pleasure. Which function of listening does this example illustrate?

A) Listening to obtain information B) Listening for enjoyment C) Listening with empathy D) Listening for functional comprehension E) Listening to evaluate

Communication & Mass Media

Podcasts are audio programs that _______________

a. ? focus on nature topics b. ? can be downloaded by many devices for listening c. ? utilize satellite radio technology d. ? can be played only on the Apple iPod

Communication & Mass Media

The mind has little influence on our emotional states

Indicate whether the statement is true or false

Communication & Mass Media