Who was the German scholar whose media studies resulted in the cumulative effects theory that says the media may not have immediate effects, but their effects over time are profound?

A) Herbert Schiller
B) Don Shaw
C) Elisabeth Noelle-Neumann
D) Max Ernst


Answer: C

Communication & Mass Media

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In your opinion, why was the March of Dimes so successful – especially in the midst of the Great Depression?

What will be an ideal response?

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Nidhi, a team leader at Saharsshians, backs every member of her team to the hilt and motivates everyone to perform better. She actively tries to bring the constructive features of each teammate to the fore. Which defining characteristic of transformational leadership is best illustrated in this scenario?

a) Individual consideration b) Team efficacy c) Social participation d) Knowledge sharing

Communication & Mass Media

Because definitions are interesting and concrete, they should be used as much as possible during a speech

Indicate whether this statement is true or false.

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To help audience members from different cultures understand terms they may not be familiar with, it may be useful to use

A) simple words. B) redundant illustrations. C) literal analogies. D) figurative analogies.

Communication & Mass Media