You are told that you are giving a speech about breakfast. Determine the general purpose, and specific purpose for this hypothetical speaking situation

What will be an ideal response?


? To persuade
? After my presentation my audience will be persuaded to eat a healthy breakfast every morning because it is the most important meal of the day.
? Student examples will vary.

Communication & Mass Media

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Early American magazines helped promote revolution

Indicate whether the statement is true or false.

Communication & Mass Media

Collective socialization

A) affirms the personal characteristics and identity B) organization specifies a certain set of steps to be completed in order to advance C) no real cues for movement to the target role D) experienced member serves as a role model E) no role models are available to newcomer F) recruits are brought into the organization in relative isolation G) precise timetable H) deny and strip away certain personal characteristics of a newcomer I) putting a group of recruits through a common set of experiences together J) does not segregate the newcomer in any special way

Communication & Mass Media

In the effort to revitalize its image, IBM used the tactic of having supercomputer Watson compete on the TV show Jeopardy to achieve which of the following objectives?

A) Generate awareness of the event B) Use the event to connect directly with thousands of business and technology leaders C) Reach 500,000 views of both the Watson website and videos D) All of the above E) None of the above

Communication & Mass Media

What are the two best qualities for a speech's preview to have?

A. humor and vividness B. complexity and thoroughness C. mystery and suspense D. straightforwardness and simplicity

Communication & Mass Media