Herbert wants to inform his audience about the three main Middle Eastern religions: Islam, Judaism, and Christianity. What organizational pattern is best suited to this topic?

A. categorical
B. chronological
C. spatial
D. problem-solution


Answer: A

Communication & Mass Media

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Apple took online commerce to a new level when it started __________ because the products it sold didn't require physical delivery and could be downloaded

Fill in the blank with correct word

Communication & Mass Media

The Waterbucks chain of hospitals decided to start a health magazine about different diseases and their respective cures

Since the team wasn't sure if the magazine was something the public could easily understand, they selected random people and gave them each a draft of the magazine. Each person was asked to read the entire publication, and then comment on whether or not it was easy to understand. What technique did the team apply, and how did it help? a) Copy testing; to understand the education level of the audience b) Content analysis; to measure the amount and nature of media coverage c) Omnibus survey; to give the NGO exposure to the thoughts about their messages C d) Focus group; to identify the range of attitudes of the audience

Communication & Mass Media

Conway Computers tracks requests for warranty repairs and notices a significant increase in the number of keyboard problems on one of its laptop models. A Conway Computers team is formed to study the matter, determine if there is a keyboard defect, and recommend corrective action before a product recall is necessary. Which term best describes the actions of Conway Computers?

a. litigation risk management b. crisis communications c. business planning d. issues management

Communication & Mass Media

In public speaking, an assertion that must be proved is also known as a(n) ____________________.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media