Discuss some of the information items normally included in a corporation's articles of incorporation.
What will be an ideal response?
a. The name of the corporation and the proposed date of incorporation.
b. The purpose of the corporation.
c. The location of the business and its expected life.
d. Provisions for capital stock.
e. Names and addresses of the first board of directors.
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Which of the following is a fraud scheme affecting the inventory?
a. Refreshing transactions b. Side agreements c. Double counting d. Lapping
What are personal analogies?
What will be an ideal response?
The first step of the strategic planning process for a small business is:
A. reviewing and confirming the goals that define the firm. B. performing a SWOT analysis. C. mapping the prospective customers. D. studying the dynamics and trends of the industry.
Promotion for a brand like Bounce fabric softener includes advertising, sales promotion, and public relations. To successfully launch its new product that attaches to the inside of the dryer and dispenses fabric softener, marketers of this brand need to coordinate all the promotional elements to assure consistency of the message at every contact point where a company meets the consumer. In other words, the marketers of Bounce would need to use:
A. coordinational promotion B. integrated marketing communications C. transformational marketing D. creative selling E. transactional communications