Florance is a chain of flower shops in the Chicago area. The company recently acquired Knick-knacks, which owns three gift shops. Which of the following is most similar to this acquisition?
A. Construction firm Donaldson acquired Fabrica Textiles as it seemed like a good investment.
B. Faced with mounting raw material costs, I&A Products took over its supplier, BR Corporation.
C. Dallas Shoes buys out RunTime Shoes and expands its distribution channels through RunTime outlets.
D. Toy World acquired Unicorn Children's Books and now retails both toys and books from co-branded outlets.
Answer: D
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Which of the following is NOT a potential major gap in a gap analysis?
A) the gap between established quality standards and service delivery B) the gap between expected service and actual service C) the gap between consumers' personal needs and expected service D) the gap between consumers' expectations and management's perceptions of those expectations E) the gap between service quality standards and consumers' expectations
Hancock Distribution Company characterizes its customers according to their yearly sales potential and whether the account is a builder, a homeowner, or a government facility. This approach to segmentation is called:
A. OAKS selling. B. total territory management. C. dual segmentation marketing. D. multivariable account segmentation. E. dual differentiation.
In the stages of moral development model, the ______ stage involves being aware that people hold a variety of values and that rules are relative to the group.
A. social accord and system maintenance. B. social contract and individual rights C. instrumental purpose and exchange D. obedience and punishment
The cost of common equity obtained by retaining earnings is the rate of return the marginal stockholder requires on the firm's common stock.
Answer the following statement true (T) or false (F)