According to your textbook, reasoning from ________ moves from a number of particular facts to a general conclusion.

Fill in the blank(s) with the appropriate word(s).


specific instances

Communication & Mass Media

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Former Procter & Gamble president Howard Morgens said that advertising

A) is the most expensive means of selling. B) is the most effective and efficient way to sell to consumers. C) makes people aware of products but does little to actually sell products. D) is merely a feel-good activity for producers.

Communication & Mass Media

If hidden costs sap the profitability of a high-tech investment, this illustrates _______________

a. up-skilling b. the productivity paradox c. the hypodermic injection theory d. cultivation theory

Communication & Mass Media

The credibility of a guest speaker in your class will be _______________ if your instructor introduces them.

A) improved B) negatively affected C) unchanged D) nonexistent

Communication & Mass Media

Which of the following is a prototype? [pp. 45–46, III]

a. the dictionary definition of a co-worker b. how a co-worker measures up on the dimension of intelligent-unintelligent c. the person who is the best example of a co-worker to you d. your idea about how you should act in specific situations with a co-worker e. your expectation of how a co-worker will behave

Communication & Mass Media