If you use clichés in your business writing, you
A) should balance them with concrete, specific examples.
B) need short, simple words to convey relevant facts and figures.
C) risk having your readers misinterpret the main points you want to convey.
D) send the message that you can't be bothered with tailoring your words to your readers.
E) focus your readers on the content of your message, not on the way it is conveyed.
D
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After they realized that advertisers use newspapers to reach consumers within a specific geographic area and do not want to pay for readers in outlying areas, some major metropolitan newspapers eliminated ________ and focused more on regional editions in their immediate trade area.
A. city zones B. ego circulation C. gatefold D. combination zones E. SAU
Which of the following is a marketing research method that uses theoretical profiles or concepts to determine how customers value different levels of product attributes?
A) regression analysis B) cluster analysis C) dollarmetric method D) conjoint analysis
Garcia Manufacturing has two processes—Coloring and Mixing. The company assigned $390,000 to the 6000 gallons of paint transferred from Mixing Department to Finished Goods Inventory. The journal entry to record this assignment of cost is ________.
A) debit Work-in-Process Inventory—Mixing, $390,000; credit Finished Goods Inventory, $390,000 B) debit Finished Goods Inventory, $390,000; credit Cost of Goods Sold, $390,000 C) debit Cost of Goods Sold, $390,000; credit Finished Goods Inventory, $390,000 D) debit Finished Goods Inventory, $390,000; credit Work-in-Process Inventory—Mixing, $390,000
Describe the different types of Big Data sources available to marketers. How can marketers use this information?
What will be an ideal response?