Bill and Josh are considering opening a retail store. They have identified their target market and location and are finalizing the details of the merchandise they will carry

Since the neighborhood is rundown and the customers in the area are very price-conscious, Bill and Josh want to offer goods from well-known brands, but at lower rates than the full retail prices of the products. They choose to stock excess production from manufacturers or goods that have remained unsold at other retailers. This is a description of a(n) ________ retailer.
A) off-price
B) specialty
C) discount
D) department
E) catalog


A

Business

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What will be an ideal response?

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Indicate whether the statement is true or false

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A marketing representative who is tempted to engage in price-fixing due to heavy competition and similar prices for competitors' products should:

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Business