______ are the key ideas or central themes of the speech.
a. Topics
b. Arguments
c. Main points
d. Key issues
c. Main points
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When companies operate abroad in the absence of home-country legal constraints, the best choice for ethical conduct would be:
A) to ignore bribery and act as if it does not exist. B) to maintain home-country ethics worldwide with no adaptations. C) to abandon any attempt to maintain company ethics. D) to have a product that is clearly superior to that of the competition. E) to adapt in varying degrees to local customs and practices.
It's best to think of breakthrough opportunities as opportunities that
A. appeal to the mass market. B. help innovators develop hard-to-copy marketing mixes. C. will quickly create a whole new industry of firms competing with similar marketing mixes. D. increase sales. E. will take profits to the highest level.
________ means to provide customer service personnel and sales associates that really want to help customers and provide prompt service.
A. Empathy B. Assurance C. Reliability D. Responsiveness E. Tangibility
Information obtained from the DM, industry experts, and secondary data may not be sufficient to define the research problem
Indicate whether the statement is true or false