It's best to think of breakthrough opportunities as opportunities that
A. appeal to the mass market.
B. help innovators develop hard-to-copy marketing mixes.
C. will quickly create a whole new industry of firms competing with similar marketing mixes.
D. increase sales.
E. will take profits to the highest level.
Answer: B
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A) Market leaders B) Market challengers C) Market followers D) Market mavens E) Market nichers
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A) EBIT/interest. B) interest/EBIT. C) (debt + equity)/EBIT. D) EBIT * interest.
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Indicate whether the statement is true or false