The product characteristic affecting the rate of adoption characterized by the degree to which a product is perceived as superior to existing substitutes is:
A. compatibility
B. complexity
C. relative advantage
D. product differentiation
E. competitive advantage
Answer: C
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Which of the following is not true with respect to marketing to the pragmatists?
a. focusing on the whole product solution is vital b. working with partners can fill in gaps in the solution c. engineering brilliance is rewarded d. engineers should focus more on customer service than on engineering e. reference other adopters in the industry, as well as the availability of competitive solutions, is reassuring to a pragmatist
In most instances, one person can easily observe and evaluate an employee's performance.
Answer the following statement true (T) or false (F)
The Chinese site that is considered a hybrid of Twitter and Facebook and has more than 500 million users is
A. Digg. B. Scribd. C. Sina Weibo. D. PQ. E. Vimeo.
Ms. Walter, age 70, is thinking about going back to work part-time. She knows that the wages may affect the taxability of her Social Security benefits. What is the maximum percentage of Social Security benefits that could become taxable?
A. 85% B. 50% C. 0% D. 100%