Which of the following is not true with respect to marketing to the pragmatists?
a. focusing on the whole product solution is vital
b. working with partners can fill in gaps in the solution
c. engineering brilliance is rewarded
d. engineers should focus more on customer service than on engineering
e. reference other adopters in the industry, as well as the availability of competitive solutions, is reassuring to a pragmatist
c
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Tables presented in printed documents must contain fewer columns and rows than tables presented online
Indicate whether the statement is true or false.
Temporary investments
a. are reported as current assets b. include cash equivalents c. do not include equity securities d. all are correct
Which of the following is NOT true about the two-step process by which mass communications affect personal attitudes?
A) The influence of mass media is mediated by opinion leaders, people whose opinions others seek or who carry their opinions to others. B) The influence of mass media on public opinion is not as direct, powerful, and automatic as marketers have supposed. C) The two-step flow supports the notion that consumption styles are primarily influenced by a trickle-up or trickle-down effect from mass media. D) People interact primarily within their own social groups and acquire ideas from opinion leaders in their groups. E) Two-step communication suggests that mass communicators should direct messages specifically to opinion leaders and let them carry the message to others.
What is not true about data modeling?
a. Relationships are the degree of association between two entities. b. Attributes are data that describe the characteristics or properties of entities. c. Entities are resources, events, or agents involved in the business. d. Modeling is the task of formalizing the data requirements of the business process as a physical model.