John's team has recently been given a large project and they need to generate many ideas in a short amount of time. What innovative tool would serve John's team best?
a. idea writing
b. role playing
c. nominal group technique
d. brainstorming
d. brainstorming
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A market-based strategy that leverages a knowledge advantage with respect to both customers and competitors, and can be implemented with a nonconfrontational approach that minimizes losses, is known as a(n) ________ strategy
A) inside-the-box B) disintermediation C) oblique D) mass-personalization E) reactive
False statements in a limited partnership's certificate or amendment that cause loss to third parties who rely on the statement may result in liability for the general partners
a. True b. False Indicate whether the statement is true or false
A customized email message that is sent to customers who may be interested in a product is an effective sales message promoting the product.
Answer the following statement true (T) or false (F)
The main function of a promotional strategy is to:
A. convince the target customers that a firm's products offer competitive advantages over those of its competition B. find a niche in the marketplace for the firm and its products C. provide the firm with research information about the success of its marketing effort D. create efficient distribution channels E. guarantee control over the length of the stages of the product life cycle