The benefits of strong brands include all of the following except:
A) greater loyalty.
B) less vulnerability to marketing actions.
C) less inelastic consumer response to price increases.
D) more elastic consumer response to price decreases.
E) larger margins.
C
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Everything else equal, in which of the following situations will a firm generally have a high dividend-payout ratio?
A. The existence of the impairment of capital rule. B. The firm's stockholders prefer capital gains rather than current income. C. The firm's senior management wishes to limit the number of investors who own the company's stock. D. The firm has excess cash after purchasing all acceptable independent capital budgeting projects. E. The firm's bond indentures severely restrict the amount of earnings that can be distributed each year.
Jerry bought a stereo from SX Company "on approval." The risk of loss passed to Jerry when he took possession of the stereo
a. True b. False Indicate whether the statement is true or false
Saturn Inc., a fruit juice manufacturer, came up with an advertising campaign based around the slogan, "It's a wholesome meal." The ad speaks about the nutritious content of the fruit juice and how it can assist in losing weight. With respect to the positioning strategies, this is an example of positioning by
A. product class. B. cultural symbols. C. competition. D. use or application. E. quality.
Which of the following will not serve to revoke a will?
A)?Burning B)?Writing "void" across all pages C)?Execution of a new will D)?All of the above serve to revoke a will