Explain how social media have changed how firms communicate with their customers relative to traditional forms of marketing products.
What will be an ideal response?
Answers will vary, but should include a discussion of how traditional ways of marketing products and services, such as brick-and-mortar stores, traditional mass media (print, television, radio) and other sales promotional vehicles (e.g., mail, telemarketing) are no longer sufficient for many firms. The presence of social, mobile, and online marketing is steadily expanding relative to these more traditional forms of integrated marketing communications (IMC). Students should also point out that social and mobile media firms offer services or tools to help consumers and firms build connections. Through these connections, marketers and customers share information of all forms-from their thoughts about products or images, to uploaded pictures, music, and videos.
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Which of the following statements relating to the way that banks assess credit risk, is irrelevant?
a. the borrower's credit history. b. the quality of the collateral . c. the character of the senior officers of the borrowing firm. d. all of the above are relevant.
Two years ago, Tanaka Technologies, an international manufacturer of smart appliances, opened a location in Springville and created a huge amount of jobs in the area. Glenn works at Tanaka in the accounting department. Overall, he likes his job, even though the benefits could be better, and he thinks the company could be more diverse than it is. Moreover, the management is not very invested in its corporate social responsibility-in fact, within the first year, it was hit with a number of fines for violating local environmental regulations. Following this, the company did rectify the situation by installing a compliance team, but Glenn and other people in Springville feel the company is neglecting its citizenship responsibilities. What could Tanaka do in order to improve its corporate
social responsibility in this area? A. invest in training and development programs for staff B. institute volunteer initiatives to work with local charities C. offer better company benefits, like dental and vision coverage D. focus on improving diversity as there are few minorities in senior positions E. offer employees more incentives and bonuses for achievements
The present value interest factor (PVIF) becomes lower as the number of years increases
Indicate whether the statement is true or false.
The main difference between service level agreements and key performance indicators is the audience
Indicate whether the statement is true or false